What is a website Ping?
A ping tells the search engines or blogs that you just submitted some important information. It tells these sites...
- Where your website is.
- That new content is available.
- That you want them to crawl your site and index it.
- That it is something that will interest their users.
This means your website, review site, blog or directory gets indexed faster, it can move up in the rankings faster, and you get more highly targeted traffic, and potentially more sales.
Why is this important?
If you promote a website, review site, blog, or directory of any kind, then you want to get as much quality traffic to your website as you possibly can so you can increase your signups and sales.
In blogging, ping is an XML-RPC-based push mechanism by which a weblog notifies a server that its content has been updated. An XML-RPC signal is sent to one or more "ping servers," which can then generate a list of blogs that have new material. The technology was first introduced by Dave Winer to Weblogs.com in October 2001. Today, most blog authoring tools like Wordpress or other CMS sites automatically ping one or more servers each time the blogger creates a new post or updates an old one.