Submission to Social News Websites for multiplying your traffic and backlinks
Social news sites are basically all about having users submit interesting (at least in theory) information, and then have other users vote which entries deserve more coverage. So the most viral content ends up being seen by thousands of people, and the least viral content falls into oblivion.
Before I tell you anything else let me just show you the two leaders of this market, so you can understand what exactly a social news site is. These are: Digg and Reddit.
First of all, you have to do it right. You have to create awesome content, viral, and also be a little lucky while submitting it to the right social news sites.
If you get all of these elements right you might see a massive stream of traffic to your site. This is the kind of traffic your webhost might not be ready for and cause your site to crash. This happens quite often for some really popular stories.
So if the traffic is the biggest benefit, why am I listing social news sites as part of my "Get Backlinks" series? Two reasons:
- You still get a link from the social news site.
- The sole act of your story being popular may result in more links from other people who have seen it.
I know that this is not a given, but when it happens you get the most valuable links possible - natural links created by other people. Google loves those.
Giving yourself a head-start
Registering on, any social news site and only visiting it to submit your own stuff is the fastest way to get banned. That's because, essentially, this is spamming.
To have a better chance of succeeding you should pick just a small range of social news sites and be a somewhat active user there. Which means visiting them and voting on various stuff from time to time, and occasionally submitting your own story.
If you get banned anyway, simply create another account or choose a different site. Also, remember that using social news sites can't be your only technique of getting links and recognition. Link building is most effective when you're using a number of different techniques. This makes your backlinking profile look more natural.
That being said, I wouldn't focus the majority of my link building efforts on social news sites. Try to use it only when you know that you've created an outstanding piece of content. For example, something that has a significant number of shares and retweets already (as an indication of its viral nature).
When using social news sites in such a situation you have a big chance of multiplying your traffic and getting even more publicity. When using social news in a situation when you have just a mediocre piece of content you won't see any results.