Guide to On page search engine optimization
- Add your keyword to your Title tag
- Add your main keyword and if possible a secondary keyword to your Meta Description tag.
- If you are using WordPress, use a plugin like All In One SEO or Yoast.
- Use your keyword in your headline and use a different headline text than your Title text. Also, try to use your keyword and some related keywords in some of your sub headlines throughout your article.
- Use your main keyword at the beginning of your article or blog post, at the end of it and maybe 2-3 times in your article (depending on the lengths of your article).
- Try to use a few related keywords in your article.
- I also like to link to a high quality authority site (for example to a wikipedia page that's related to the article) from my blog post. Many SEO guides recommend to make all outgoing links nofollow, I recommend to make those links to high quality pages dofollow as it looks more natural and contrary to what many people say, I don't think it is a waste of link juice. On the other hand, I recommend to make low quality outbound links (such as affiliate links) nofollow.
- If you use images on your webpage, add an alt tag with your keyword.
- If possible, add one or more internal links from your blog post to other blog posts on your site - make them dofollow.
- You can also use the free SEO Smart Links plugin to facilitate your internal linking.
- It won't hurt to make your main keyword bold and/or italicized for example at the beginning of your article.
And that's pretty much all I do for on-page SEO. This won't take more than 5-10 once you are used to the process. On-page SEO is mostly about telling the search engines what your pages are talking about.
There aren't really any magic on-page SEO tricks that allow to boost your rankings. Improving your rankings is mostly about off-page SEO Link building and generating social buzz.