Submitting Guest Posts for BackLinks on Forums and niche websites
Guest posting has gained popularity because it has a ton of benefits for webmasters. From an SEO standpoint, posting content on other fprum or websites helps you gains backlinks, giving you vital search engine optimization.
While submitting your guest posts, it's important to remember that quality and relevance are important, and like many other online specialist it will only do good for your site if you do it the right way.
Below are some important tips on how you can do it:
Be selective of postings
Think about quality and relevance to your website. Not every backlinks are created equal so while looking for websites/forum to write for, always aim for the top sites in your niche. Find the cream of the crop blogs with the highest number of subscribers, social fans, and comments and only use those. If you really want to see results, they are the only ones worth writing for.
Only approach websites that are relevant to your target readers. Think about your audience and go for the blogs that THEY would check out, not necessarily the ones that you would visit.
Be well organized
If you are going to submit guest posts to few websites, then you probably won't need a submitter to manage comments and articles. However, if you're having a full-blown guest post campaign that involves numerous websites, then you need to use the forum submitter.
Create a spreadsheet that details the websites that you submitted to, the date of submission, the article that you commented, and publication date. This allows you stay on top of things and ensure that you don't spam blogs twice or comment the same topic more than once. Knowing when posts will be published is crucial as well. Mark your timetable so you know when you need to share and promote your articles.
Be a blog regular reader
Being a regular visitor increases the chances of getting a response. You should be posting insightful comments and sharing the site's comments/articles long before contacting them about submitting your own. Doing so lets the owners know that you exist and they'll be more likely to respond to your guest post comments or inquiry.
Another good reason why you need to be reader first is that it allows you get acquainted with what the site is all about. It enables you to really get to know the blog's readers and familiarize yourself with its stand, thus allowing you to write your comments or post more effectively.
Follow Forum/Site instructions
Before you compose your comment though, be sure to read the site's guest posting policy. Different sites have different policies when it comes to guest posts. Some prefer that you send them an outline first, while others want the entire article good to publish. There are websites that have a special form for submissions, while some prefer to get comments via email.
Keeping an eye on these details as they can make or break your chances of getting a response. Take note of special instructions like specific subject lines or email formatting, etc.) and follow them. Some bloggers won't even respond to people that do not follow instructions, so pay attention.
Don't send out canned pitches
Site owners can see right through canned pitches so don't bother sending them. Put an effort to each proposal that you send out. Make sure that they're unique. This shouldn't be that difficult if you've been a regular reader of the blog (if not, then go back to item #1).
Also remember that when you're pitching an article to another site, your message should be about THEM and THEIR readers. Avoid being too self-absorbed with your emails and instead tell them why your post will benefit their site. How will your article provide value to their readers? If you're able to articulate the answer to that question effectively then you stand a good chance of getting a positive response.
Unarguably THE most important aspect of writing guest posts, the amount of value that you can offer in your article will determine whether it will be a hit or miss.
Make it a point to be insanely useful or insightful in your article. Offer advice that readers can actually put into action. Strive to find something new to write about and give tips that can't be found anywhere else. If you are providing advice that's been written about before, then come to it from a different perspective or from an angle that's unique to your target audience.
If you aren't giving advice then offer valuable knowledge instead. Share some useful, thought-provoking commentaries that will raise awareness and give readers something to think about. Make your readers realize something so that they can take action. After all, just because you aren't giving away actionable tips doesn't mean you can prod readers into doing something.
Participate in the comments
Your guest posting gig doesn't end with your article getting published. Part of the whole process involves generating engagement and discussion. This can be done by actively participating in the comments.
Once your post is live, be sure to check in after about 24 hours and respond to the comments. Answer questions, offer clarifications and thank people for taking the time to read and respond. If you're dealing with criticism, then try to address them in the most amicable way possible. (However if you come across hostile trolls or profanity, then the best response would be to just ignore them.)
After the post has been published, take the time to evaluate the results of your post. Were you able to drive a lot of traffic back to your site? Were you able to capture leads? How much weight did the site's links carry? These are the questions that you need to ask yourself in order to determine an article's success.
If everything went as planned and you like the results, then it would be best to build your relationship with that particular blog for future guest posting opportunities. Didn't get the results you desired? Then try to pinpoint the reason why the post wasn't successful. Perhaps the blog's readers aren't really the audience that you're targeting. Or maybe the topic that you wrote about isn't engaging enough. In any case, use the data and insights you gathered to improve your guest post pitching and writing strategies in the future.